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Literature review on internal marketing

A review is a required part of grant and research proposals and often a chapter in theses and dissertations. For instance, there have been ample theories, practices, and models that have equal shape as Internal marketing (IM); hence, one mht boldly accentuate that IM is nothing new but a rebranding of the old known theories and models of motivation and reward system in Organizations. Its focus is on the whole system rather than on its parts, and how these parts interact to affect the whole system.

Literature review on internal marketing

Literature review on internal marketing

Thus, is it true that Internal Marketing is a new practice within the organizations or is it a practice that has been in place for a long period (George & Grönroos,1991). Internal Marketing Literature Review is a term tagged to certain activities that are presumed if implemented, the organization will thrive even more as its impact affects the employees positively who in return will satisfy the services they proffer to the customers, but there exists question that lingers within every concerned scholar on what Internal Marketing is all about.

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  • All the technological up gradation, state of the art facilities, et al, can come to a naught if all the employees in the company are not performing optimally.


    Literature review on internal marketing

    Literature review on internal marketing

    Literature review on internal marketing

    Generally, the purpose of a review is to analyze critiy a segment of a published body of knowledge through summary, classification, and comparison of prior research studies, reviews of literature, and theoretical articles. It is important for employees to be engaged as much to be developed, so that their productivity is alned with the organizational requirements.

    Literature review on internal marketing

    "The purpose of your literature review is to put your work into a critical context, not merely to describe what others have done" (Student's Guide to Writing Dissertations and Theses in Tourism Studies and Related Disciplines, 2013). ESSAYS ON THE LOVE OF MY LIFE Companies need to find out indenous ways to challenge employees so as to keep them engaged.


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